Why Promoting Your Book Online is (a bit) Like Fight Club

I loved this post by Catherine Caffeinated on online book promotion. I hope you all get as much out of it as I did 🙂

CATHERINE RYAN HOWARD

It’s that time of year again, and I’m not only dragging out the Stuff I Found While Procrastinating Online Gift Guides, but also replaying some of my most popular “self-printing” posts from the last twelve months for those who might have missed them first time around. Today’s replay is about the difference between what works and what doesn’t when it comes to promoting your book online (which I wrote after the 20k night-time charity walk sprained ankle incident, so the advice that follows is decidedly codeine-infused…)

The first rule of Fight Club is that you do not talk about Fight Club.

And the first rule of effectively promoting your book online is that you do not promote your book online.

By which I mean, you do not blatantly promote your book online.

(Yes, it’s a tenuous link but let’s just go with it, okay? It’s Monday, and I have a sprained…

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