It’s come to my attention that there’s a lot of buzz about the correct and incorrect ways to use social media when promoting yourself as an author or blogger. There’s a fine line between effective social media use and, well, just plain stalking. For those of you who worry you may be falling into the latter category, here’s my all-important, 100 percent certified* checklist for you to make sure you’re on the path of the straight and narrow:
Strong social media use: Following people on twitter such as authors or industry professionals.
Stalker: Following those people home.
Strong social media use: Sending a note to an author or industry professional once you’ve added them, just to say hi.
Stalker: Writing the hello letter in blood. The blood of their dead cat.
Strong social media use: Sharing the statuses and updates of these people IF you find them relevant and informative.
Stalker: Sharing an image of their underwear that you found when you cased their house last week.
Strong social media use: Posting and updating about relevant happenings in your blog and novel-writing life.
Stalker: Posting and updating about relevant happenings in your blog and novel-writing life ALL. THE. TIME. Particularly when linked with tags ‘RT’ and ‘Buy my book’ and ‘Please share’
Strong social media use: Being kind and supportive of other tweeters who are just starting out on their social media journey.
Stalker: Checking through their window at night to make sure they’re getting their message out okay.
Obviously, this is written with tongue in cheek, but I think the basic message is clear. Don’t stalk, be polite, don’t harass and we can all just get along. Too easy, right?
*Certified by me